Zip-Code Targeted Email Lists
& Retail Grocery Marketing
It’s easy…
Your zip codes
+ our email lists
= loyal shoppers!
We replace expensive print circulars with precision digital marketing that drives foot traffic.
How does zip-code targeted email marketing work?
Bad-Adz leverages hyper-local data to deliver your weekly specials and promotions directly into the inboxes of high-value customers. Instead of sending ads to the masses, we target exact zip codes surrounding your business to turn local residents into loyal shoppers with measurable results.
How can retail grocery stores target local shoppers?
Retail grocers can effectively reach local shoppers by replacing traditional paper circulars with targeted digital email campaigns and engaging social media marketing. As retail grocery marketing specialists, Bad-Adz designs custom digital circulars and recipe videos tailored to your weekly specials.
Trusted by independent grocers like Highland Park Market.
Our Services:
Email Marketing: Hyper-local inbox delivery, only $30 per 1,000 contacts, all-inclusive!
Digital Circulars: Interactive weekly specials.
Recipe Videos: Engaging content to drive sales.
Social Media Marketing: Persuasive local campaigns.
The Value Proposition
Why switch from print circulars to digital email marketing?
Switching to digital marketing allows businesses to eliminate expensive, wasteful print distribution while gaining real-time analytics. Here is how Bad-Adz digital circulars compare to traditional print:
Costs
Traditional Print: High overhead (paper, printing, and postal distribution).
Bad-Adz Digital: Highly cost-effective with zero print or postage fees.
Targeting Capabilities
Traditional Print: Broad, imprecise distribution via postal carrier routes.
Bad-Adz Digital: Precision zip-code targeting to reach high-value local shoppers.
Performance Tracking
Traditional Print: No measurable engagement or read-rates.
Bad-Adz Digital: Real-time analytics tracking every open and click.
Environmental Impact
Traditional Print: High paper waste and physical carbon footprint.
Bad-Adz Digital: 100% green and sustainable.
Questions grocers ask about digital circulars & email marketing.
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Bad-Adz charges $30 per 1,000 contacts, all-inclusive. That covers your email list, ad design, sending, and reporting, everything included. The minimum is 20,000 contacts, so a weekly send starts at about $600.
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We design your weekly ad from your specials and pricing. We email it to opted-in shoppers in your chosen ZIP codes, re-send it to people who didn't open it, and send you a performance report.
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We build a custom list of local shoppers in the ZIP codes around your store. Every shopper on the list has double-opted in to receive email offers.
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Yes. You choose the ZIP codes in your store's trade area, and we build your list around them. You can add or change ZIP codes as your needs change.
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No. Bad-Adz provides the list, the design, and the sending. You send us your weekly specials, and we handle the rest.
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You get reporting on every send, including opens and clicks. You can see how many local shoppers saw your specials each week, which print circulars can't tell you.
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Yes. Many stores run digital alongside print at first, then compare the cost and results. Digital has no printing or postage fees.
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No. There's no formal contract. You simply agree to our pricing and payment terms before your first send.
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Yes, at no extra cost. All of our product images and recipe videos are included in your price. Videos can appear in your weekly email ad and on your store's website to inspire shoppers and move featured products.
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Bad-Adz specializes in independent grocery digital marketing, with over 40 years creating grocery ads. We also work with other local businesses, including automotive, construction, food service, and legal clients.
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Bad-Adz Digital is based at 515 E. Las Olas Blvd in Fort Lauderdale, Florida. We work with grocery stores across the United States.
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Most stores can launch a digital campaign within 7 days. Printed circulars take 14 to 21 days.
Revamp your digital presence with the power of bad-adz marketing.
better